Blog
Welcome to our blog. Check out this section regularly to discover exciting content about marketing in the contemporary world and our thoughts on current events from a marketing expert's viewpoint.
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29 Mart 2022 Salı Blog
Why Hire A Consultant?
Nowadays, there is a consultant for everything. It seems like we need advice on anything and everything. But why should YOU hire one? And how do you go about it?
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30 Haziran 2022 Perşembe Blog
Brand Activism: A Risk or A Duty?
Is it your brand's job to speak up on current events? Or should you mind your own business and focus on your area of expertise?
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10 Ekim 2022 Pazartesi Blog
Keeping up with changing consumer behavior in the post-Covid war era
The world waited 2 full years to shake off the effects of Covid. But just as we thought we were in the clear, came the war. 6 months into the war, these two major events still seem to shape the way consumers follow brands, make purchasing decisions, and allocate resources to services and products.
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10 Mart 2022 Perşembe Blog
To Speak Up or Not to Speak Up?
An analysis of how brands should react to important events in their community and why it matters.
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29 Temmuz 2023 Cumartesi Blog
Harnessing Digitalization: A New Era for Independent Fashion Brands in the Wholesale Landscape
Wholesale is the bread and butter of most fashion brands. But selling a collection in bulk to a retailer is very different than selling individual items to the end-consumer.
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